If you're like most firms, you list jobs in newspapers or on job boards, work with a few recruiters, have an employee referral program and maybe, just maybe, you have an in-house recruiting team who is aggressively trying to find people for you who are not looking for work.
Pretty standard stuff and has been used by firms since before I started in recruiting and that was 1972.
How many of you :
Create an alumni program to stay in contact with former employees and encourage them to return or offer referrals to you?
Use your data base of interviewed applicants for periodic direct emails to stay in contact and foster hiring (NOTE: Do not cheat recruiting firms that help fill that data base)?
Run contests that pose difficult questions and interview people who are successful answering it like Google does.
Establish recruiting programs for men and women who are leaving the armed forces?
Work to recruit spouses of military personnel?
Advertise at movie theaters during those times when we are waiting for the movie to start and have a captive audience?
Advertise or have a booth at trade shows or sports events encouraging people to apply to join your firm?
Advertise on mass transit (like the back or front of a bus that people who see for long periods)?
Have your company's business cards printed with a recruiting message on the back?
Recruit workers offshore (like in Canada or Mexico [taking advantage of NAFTA] or Puerto Rico) for US-based jobs?
Advertise on Spanish language tv, radio and print media
Use offshore recruiting resources to support your US recruiting efforts?
Provide small "giveaways" or premiums to people who interview with your firm?
Contact firms that are laying off people and setting up interview days?
Advertise your firm is hiring by printing bookmarks and donating them to libraries and universities?
Being creative involves thinking outside the box and frankly will become far more critical at the end of this recession when firms will want to attract superior talent and find it in far more limited supply than even now (More on that another time).
Start to put together a plan to leverage your company's brand in its industry with an eye toward recruiting.
Jeff Altman
The Big Game Hunter
Concepts in Staffing
thebiggamehunter@cisny.com
© 2008 all rights reserved.
Jeff Altman, The Big Game Hunter, is Managing Director with Concepts in Staffing, a New York search firm, He has successfully assisted many corporations identify management leaders and staff in technology, accounting, finance, sales, marketing and other disciplines since 1971. He is a practicing psychotherapist and is a retired certified leader of the ManKind Project, a not for profit organization that assists men with life issues.
To receive a daily digest of positions emailed to you, search job openings, use his free job lead search engine, Job Search Universe. to subscribe Jeff’s free job search ezines, Head Hunt Your Next Job and/or Natural Selection (his free recruiting ezine), or to find out about his VIP Personal Search Agent service, go to http://www.jeffaltman.com.
If you would like Jeff and his firm to assist you with hiring staff or locating consultants, or if you would like help with a strategic job change, send an email to him at thebiggamehunter@cisny.com
