Becoming the Employer of Choice (Part 2)

(Second Article in a series)

Among the reasons for becoming the employer of choice in your market area and in your industry is the ability to attract all the talent you want with relatively little effort. People seem to know your brand and have a favorable disposition to it. It’s almost as though there is a halo around the organization—people think well of the firm and have the idea that working there would be fun and advance their career and interests.

Businessweek recently published an article about the best places for beginners to start their career and pointed to a characteristic when comparing firms. That characteristic is the second factor about an organization--there’s a “buzz” around the firm.

What’s “the buzz” about your company?

What do your employees think about working there?

What’s does the street gossip say about your company?

Do you know?

Have you ever surveyed your employees and asked them these questions:

What are the best things about working for us?

What would you want to improve about working here?

If you’ve ever published the positives have you ever announced changes based upon the areas that needed improvement?

What is your employee turnover rate? Do you conduct exit interviews and make changes based upon the results (I’m not talking about firing a manager because a of a disgruntled employee; perhaps it can be hiring additional staff or consultants because because the overtime required is excessive)?

Are you putting out press releases that deal with business successes or just hoping that your company gets noticed?

Do you have formal announcements to acknowledge great achievements or just expect people to do their job?

One of my clients caters a modest breakfast for the staff once a week in every office around the world. They even pay for benefits for the employee AND their family including dental. Do you think this company has a leg up competing with your firm?

Oh, I forgot to mention that they have a higher than normal match on their 401K, start employees off with three weeks of vacation and through a quarterly party for the staff.

Firms that go out of their way to cater to the needs of their employees incur an obvious expense but also gain a big advantage when competing for superior talent. Getting “the buzz” around your company can be achieved in thousands of ways over the course of time. What’s most important is that there is a positive buzz around your company that makes people stop in their tracks and become favorably pre-disposed to working there.

Jeff Altman

The Big Game Hunter
Concepts in Staffing
jeffaltman@cisny.com

© 2006 all rights reserved.

Jeff Altman, The Big Game Hunter, is Managing Director with Concepts in Staffing, a New York search firm, He has successfully assisted many corporations identify management leaders and staff in technology, accounting, finance, sales, marketing and other disciplines since 1971. He is a certified leader of the ManKind Project, a not for profit organization that assists men with life issues, and a practicing psychotherapist.

To subscribe to Jeff’s free job search ezine, Head Hunt Your Next Job, go to www.headhuntyournextjob.com. For Jeff’s free recruiting ezine, NaturalSelection Ezine, subscribe at www.naturalselectionezine.com To receive a daily digest of positions emailed to you or search for openings, go to http://www.jeffaltman.com. For information about personal search services, go to www.VIPPersonalSearch.com.

If you would like Jeff and his firm to assist you with hiring staff, or if you would like help with a strategic job change, send an email to him at jeffaltman@cisny.com (If you’re looking for a new position, include your resume).