Becoming the Employer of Choice (Part 3)

How Are You Shaping Your Company’s Message

Have you asked yourself the question, “What is the message you want the market to know about working with your company?”

“What is the view I want the job market to have about my company?”

In the last issue, I wrote about the value of “the buzz” around a company. Google is the current media darling. Microsoft once was. Whose next? What will be the buzz around that firm?

Yours may not be a glamorous company. It may be a door knob manufacturer, a neighborhood business or an enormous company that creates boring things. Yet there is a way to create an image for your firm.

Go to YouTube.com and look at a video for Great Lakes Brewing. They are selling their business in this video and do a nice job of creating a feeling. There’s another from the Charlestown Fire Company, a fire company that put something together to show what they do. The Romanian production company, Demo Mediana, does a nice job of selling their work.

What are you doing? Have you thought of tailoring an existing commercial, putting the tailored commercial on YouTube or one of the other sites have it work for you.

Could you be creative and pull a few managers together and create a spot for your company?

Consciously shaping your company’s message for employees will go a long way toward making yours an employer of choice.

Jeff Altman
The Big Game Hunter
Concepts in Staffing
jeffaltman@cisny.com

© 2006 all rights reserved.

Jeff Altman, The Big Game Hunter, is Managing Director with Concepts in Staffing, a New York search firm, He has successfully assisted many corporations identify management leaders and staff in technology, accounting, finance, sales, marketing and other disciplines since 1971. He is a certified leader of the ManKind Project, a not for profit organization that assists men with life issues, and a practicing psychotherapist.

If you have a question that you would like me to answer, email it to me at:
thebiggamehunter@gmail.com

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If you would like Jeff and his firm to assist you with hiring staff, or if you would like help with a strategic job change, send an email to him at jeffaltman@cisny.com (If you’re looking for a new position, include your resume).